user: dporkka
PRJ-001·LIVE·2024 → Now
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Adacavo
Vertical SaaS / OOH

Adacavo

The ops system for out-of-home advertising teams.

Visit live site ↗ adacavo.com
Problem

OOH operators still run inventory, sales, installs, and billing across spreadsheets, PDFs, and legacy tools. Things fall between the cracks, and nobody trusts the data.

Solution

Adacavo unifies inventory, sales, contracts, campaign delivery, creative, installs, and billing in one system — with maps at the center so location actually makes sense.

Role

Solo founder & CTO — product, system design, full-stack engineering, customer onboarding, and GTM support.

Metrics
  • ~15 active OOH operators onboarded
  • Replaced 4-6 disconnected tools per operator
  • Single data model from inventory → billing
  • Reduced campaign setup time from days to hours (directional)
Impact

Turned spreadsheet-driven OOH operations into a single source of truth where operators can run campaigns end-to-end.

System design

A unified Postgres/PostGIS data model lets inventory, contracts, maps, and billing share one schema instead of syncing across tools.

Highlights
  • Replaces the typical stack of 4-6 disconnected tools per operator
  • Map-first inventory and availability workflows
  • Contracts, proposals, and billing tied to one data model
  • Directional: reduced campaign setup time from days to hours
Stack
TypeScriptReactNodePostgres/PostGISMapLibreStripe
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